Janeicia was a member of the 2015 Advertising Team at Loyola University. The team competed in the National Student Advertising Competition and achieved 2nd place. The client was Pizza Hut and the goal was to increase digital sales by the end of 2015. The task was to create a strategic campaign to support media buys and humorous ads. Janeicia took on a creative role and created some of the banner ads. Here are some examples and the final plans book PDF:
For Janeicia’s Advertising Copywriting class the client was Good Eggs NOLA. Good Eggs is an online grocery store that specializes in local, fresh, organic food from Greater New Orleans farmers and delivers it to the customer’s door. Each student had to create a creative strategy platform and create subsequent ads that reflected the platform.
Janeicia’s target audience was women of all ethnicities in the Greater New Orleans area ages 25-40 with some college experience or college graduate that have an income of $40,000 and up. This campaign’s goal was to reach busy women that care about their health, specifically the way they eat, but don’t always have time or energy to go grocery shopping. These women are constantly busy and stay active, they are achievers and are goal oriented. Here are some of the ads Janeicia created to reflect her creative strategy platform.